PULP Research – April 2025 Crypto Market Review
"Institutional-Grade Insights, Analysis, and Trends in Digital Assets"
Executive Summary
April marked a volatile yet decisive month for crypto. For investors in the digital asset sector, it was yet another month of market volatility and emotional roller coaster riding that most retail investors probably were scared enough to leave. There were many events and happenings along the way. April 2025 saw crypto markets rebound strongly. BTC led the way with a 16% monthly gain, while several altcoins enjoyed double-digit rallies, notably SOL and SUI, 2 of our main holdings. Regulatory clarity improved as US regulators eased bank rules and legislative proposals in the UK and elsewhere suggested more formal oversight. Institutional interest was intense looking at ETF inflows and corporate buys, coinciding with a surge in retail trading on popular platforms. Trading volumes and network usage rose alongside prices, indicating healthy market activity. These developments paint a picture of accelerating crypto adoption in both finance and technology, setting the stage for continued growth (and volatility) in the months ahead. There is strength in the crypto market ahead along with a possible near term short squeeze where prices could jump because traders betting it would fall are forced to buy back in as the price rises.
Market Performance
Market performance saw April as a recovery month for crypto. Early in the month, President Trump's surprise tariff hike on April 2, Liberation Day, sent global markets tumbling. Bitcoin fell in lockstep with stocks, dropping roughly 9% into mid-April. After mid-month, BTC decoupled from equities and rallied sharply. Bitcoin rebounded to about $94.7k by month end (+16% for April). By contrast, equities remained in the red. Bitcoin's volatility was high. It traded near $76K on April 8, then vaulted above $90K after April 20, briefly touching ~$95K, its highest price since March. ETF-driven institutional inflows and stable macro conditions underpinned the late-month surge. Ethereum was comparatively range-bound as ETH fluctuated between roughly $1.75K and $1.95K. It ended April just under $1.80K - modestly below where it started as investors await the "Pectra" upgrade that is scheduled for some time in May. It is notable that ETH's RWA ecosystem grew, rising 20% in April, bringing ETH to about 60% of all RWA value.
Altcoins were mixed. SUI, one of our top holdings, soared roughly +60% in April on news of a planned spot SUI ETF filing. Solana also rebounded strongly (+21%) one renewed NFT and DeFi interest. XRP traded near $2.20-2.30, up slightly, buoyed by SEC-approved futures-ETF proposals. Other Layer-1 and DeFi tokens saw modest gains, with Bitcoin Cash +20% and Hedera HBAR +15.5% (one of our largest holdings). BNB and Dogecoin mostly consolidated, rising only a few percent. Overall, Bitcoin's late-April rally and strong altcoin performance drove most market cap gains.
Regulatory Developments
On April 24th, the Federal Reserve withdrew its 2022-2023 supervisory guidance on banks' crypto activities. Going forward, U.S. banks no longer must pre-notify the Fed of crypto or dollar-token activities. Instead, regulators will "monitor through the normal supervisory process." On April 7, Deputy Attorney General Todd Blanche issued a DOJ memo ordering prosecutors to end "regulation by prosecution" of digital assets. In practice, this means enforcement will focus only on fraud or criminal misuse of crypto, leaving regulatory standard-setting to agencies like the SEC or CFTC.
On April 29, HM Treasury published draft legislation to bring crypto assets fully under UK financial regulation. The bill would classify "qualifying crypto assets" and stablecoins as regulated investments, and require crypto exchanges, brokers and stablecoin issuers to be authorized by the FCA. This is a major step toward the long-awaited UK crypto regime.
The EU's Markets in Crypto-Assets (MiCA) framework, which took effect December 2024, continued to influence market practice. Notably, Google announced that, starting April 23, only MiCA-licensed crypto exchanges and wallets can advertise in Europe. This new ad policy is aimed at protecting consumers and aligns with MiCA's rollout. Other EU jurisdictions continued AML/consumer-protection rulemaking for crypto platforms.
On April 7, Hong Kong's Securities and Futures Commission issued guidance allowing licensed virtual asset trading platforms and funds to offer staking services. The SFC requires platforms to hold client assets fully and disclose staking risks, but this basically green-lights institutional crypto firms to provide staking yield products. This contrasts with Singapore that has retail staking banned and the U.S. where the SEC is still cautious on staking services.
Globally, several countries signaled crypto openness. For example, Moroccan authorities announced plans to legalize cryptocurrencies overturning a 2017 ban. In the U.S., some crypto legislators reintroduced exchange/stablecoin bills, notably, two new state laws in April. In sum, regulatory news was net positive. Most announcements reinforced clarity and oversight, coinciding with growing mainstream interest.
Institutional and Retail Adoption Trends
Institutional demand was very strong. Data shows that spot Bitcoin ETFs saw net inflows greater than $1.2B in the week ending May 1. BlackRock's IBIT was a major driver in that, about $560M of that. This avalanche of ETF buying provided upward pressure on BTC. Apart from ETFs, corporate accumulation soared. Our on chain tracking showed global corporate BTC treasuries jumped by about 96,343 BTC in April. Microstrategy alone added about 25,370 BTC. Microstrategy's SEC filing on April 28 confirms it bought 15,355 BTC in the week of April 21-27 for $1.42B. These moves showed the deepening institutional conviction in BTC and other altcoins as strategic assets. We noticed high volumes of buys after the tariff freakout. Times when institutions are buying, we like to position ourselves to buy as well.
ETF interest extended beyond BTC. The speculation around XRP ETFs and approved futures lifted confidence in that token. Meanwhile, firms like BlackRock and Fidelity continue to advocate crypto. It is notable that BlackRock's Bitcoin ETF recently surpassed $50B AUM, per financial press. Venture funding also rebounded as Galaxy Digital reported Q1 2025 crypto startup VC was about $4.8B, up about 54% QoQ.
We also saw that retail participation also picked up. Robinhood, which we see as a proxy for mass-market crypto engagement, saw its crypto trading revenue double in Q1 2025 vs. last year. Robinhood reported a 100% jump in crypto transaction volume in Q1, driving a 77% rise in transaction-based revenue. Its total platform assets under custody climbed about 70% YoY to $221B, reflecting record client inflows ($18B net deposits). Coinbase and other exchanges likewise benefited from higher volumes. On a global scale, we estimate there were about 560 million crypto holders by mid-2024 and we project that number to keep growing toward a new all-time high in 2025.
Both institutional and retail channels signaled accelerating adoption. ETF inflows in late April helped fuel Bitcoin' rally. Record trading on apps also demonstrated revived market interest. These trends suggest that crypto is continuing its transition into mainstream investment portfolios and everyday finance.
Exchange Trading Volumes and Market Activity
Trading turnover was elevated. For example, Binance reported about a 42% jump in BTC volume to about $3.8B on April 30. In general, BTC trading volumes on top exchanges ran well above Jan/Feb levels. BTC's price surge coincided with rising liquidity, as new buyers entered. There were no major hacks or flash crashes this April (nice :D).
On-chain metrics also point to higher activity. ETH gas usage also rebounded sharply as the daily ETH network fees climbed by $280K in early April to over $1.1M by April 25. This indicates increased DeFi and NFT usage. Total value locked in DeFi protocols rose modestly as ETH and related token prices recovered. April's higher prices were supported by broad liquidity: higher trade volumes on exchanges and resurgent on-chain usage.
Volatility spiked around news events like policy announcements, as expected. Our analysts noted that BTC implied volatility hit short-term highs in early April after Trump's announcements, then settled down as tariffs were paused. A notable trading alert on May 4 caused BTC to rapidly jump 3% in two hours with volume surges. This illustrates how social-media-driven and algorithmic trading can momentarily roil markets underscoring the importance of monitoring volume patterns and news fees, things we are constantly doing at PULP Research.
1. Trump's Tariffs & Market Dynamics: Institutional Accumulation Amid Retail Panic
The "Liberation Day" tariffs announced on April 2, 2025, triggered a large intraday crypto market drop, with Bitcoin briefly falling to $85.5K as retail traders liquidated positions. However, on-chain data reveals whale wallets (>10,000 BTC) increased holdings by 2.3% during the dip, while FDIC-insured banks accelerated crypto custody adoption following relaxed guidelines. PULP Research capitalized on this dislocation, adding to core positions at local lows that week after institutions scared retail out capitalizing on the good prices.
- Why Institutions Stayed Calm:
- Tariffs aim to rebalance trade deficits, but crypto's global liquidity pool ($2.75T) remains insulated from localized trade friction.
- Strategic accumulation aligns with M2 money supply growth (7.2% YoY), which historically correlates with Bitcoin's 12-month returns (R²=0.84).
- Banks, now permitted to bypass prior approval for crypto activities, deployed capital into BTC/ETH as a dollar hedge.
2. Rate Cuts & Debt Refinancing: A Ticking Clock for Crypto
The U.S. faces $9.8T in debt refinancing by 2026 at current yields (~4.75%). With Treasury auctions struggling for demand, the Fed is pressured to cut rates by 75-100 bps to avoid fiscal destabilization. Approximately 25% of the total national debt expires in 2025. The sheer volume of the maturing debt this year and the currently higher interest rates pose significant challenges to the Treasury's refinancing strategy. This could be where stablecoin and the crypto infrastructure comes into play. 2025 is different from many of the other times America has refinanced in previous cycles because of the larger refinancing needs, higher interest rates and current economic environment. The combination of high refinancing volumes and elevated rates creates a significant challenge for U.S. fiscal management, with potential implication for interest payments and overall fiscal policy. This new refinancing will also skyrocket the already rising M2 global liquidity. PULP models indicate:
- Each 25bps cut historically drives 5.1% BTC upside within 30 days.
- Rate cuts would reduce real yields, making zero-yield crypto assets (BTC) more attractive vs. bonds.
Trump's Influence: Publicly advocating for lower rates to ease refinancing costs, Trump's policies align with pro-growth liquidity injections—a tailwind for risk assets.
3. M2 Liquidity Surge & Crypto's Asymmetric Response
Global M2 growth hit 6.8% YoY in Q1 2025, driven by ECB/BOJ stimulus and U.S. fiscal spending. Bitcoin's 90-day correlation to M2 expansion strengthened to 0.72 (vs. 0.51 in 2024). ISO assets like XRP and ALGO are liquidity proxies, historically outperforming BTC by 15-20% during easing cycles, which we foresee coming in 2025. Key components of M2 Global Liquidity include central bank influence, global coverage and dollar dominance. The Federal Reserve, ECB, PBoC, and others expand M2 by lowering rates or purchasing bonds and injecting liquidity into markets. M2 Global Liquidity tracks 21 central banks, including U.S., Eurozone, China, Japan, and emerging markets. M2 is denominated in USD, reflecting the dollar's role as the global reserve currency and amplifying its impact on risk assets like Bitcoin.
- Bitcoin exhibits a long-term correlation of 0.94 with global M2, this makes it a "pure liquidity barometer." Mechanisms driving the relationship include risk-on sentiment, delayed impact and inflation hedge. Expanding liquidity encourages capital flows into speculative assets. For every 1% YoY increase in global M2, Bitcoin's price has historically risen ~5% within 60 days. Liquidity injections take ~60 days to manifest in Bitcoin's price due to financial systems lag as typically we see quantitative easing lead to bank lending leading to investor allocation. Central banks continue to debase fiat currencies, Bitcoin's fixed supply attracts capital seeking scarcity.
- Current trends we see Bitcoin's 60-day lag suggesting Q1 liquidity growth to fuel a Q2 price surge, with targets of 108k-150k by July. Different lag models vary with different projections.
- Altcoins, while more volatile, derive directional momentum from Bitcoin's liquidity-driven rallies but face idiosyncratic risks. There are several key dynamics of this. There is a high beta effect for altcoins. During liquidity expansions, like the 2021 bull run, altcoins like ETH and SOL outperformed BTC by 2-3x. The same goes for contractions where they underperform more than BTC. There is also sector rotation. For instance, ISO assets that benefit from stablecoin adoption that acts as on-chain liquidity pools. We also see the RWA and AI DePIN Tokens as potential big performers this cycle, specifically tokens like ONDO and RNDR as they thrive in low-rate environments as institutions seek yield-generating assets.
- We use the 60-70 day lag models to position ahead of liquidity-driven rallies. Our models suggest that accumulation below $85k BTC price is optimal. For altcoins, we focus on fundamentals and prioritize projects with institutional adoption and regulatory clarity. We recommend avoiding memecoins as they are retail-driven pumps and lack liquidity anchors, underperforming greatly. We do not want to be insider's exit liquidity.
- We see that M2 Global Liquidity remains the dominant macro force shaping crypto markets. While Bitcoin's correlation is near-perfect long-term, altcoins require selective exposure to sectors aligned with institutional adoption and regulatory tailwinds. As central banks navigate debt refinancing and rate cuts. PULP Research anticipates BTC to 150k and altcoin market cap to $4.5T by Q4 2025, driven by a 6.8% YoM M2 expansion. Key drivers:
- Stablecoin Reserves: Tether's U.S. Treasury holdings now exceed $90B, acting as an on-chain liquidity conduit.
- Institutional On-Ramps: BlackRock's BTC ETF inflows averaged $700M/week in April, absorbing sell-side pressure.
- PULP Forecast: A 10% M2 increase implies 18-22% BTC appreciation over 6 months, per our models. To us, liquidity is by far the most important and influential driver of asset prices.
4. Debt Refinancing & the Stablecoin-Treasury Nexus
The U.S. Treasury's "Digital Money" blueprint projects stablecoins will hold $1T in T-bills by 2028, creating a symbiotic relationship:
- Stablecoin issuers (e.g., Circle, Tether) monetize yield from T-bill collateral.
- The Treasury gains a reliable buyer for debt issuance, easing refinancing strain.
Regulatory Catalyst: The GENIUS Act (2025) mandates 1:1 reserve backing and audits, formalizing stablecoins as a Treasury-aligned liquidity tool.
Debt refinancing, particularly when the U.S. Treasury issues new bonds to meet maturing obligations, can significantly affect global liquidity. This process often leads to a surge in the money supply, as central banks and financial institutions purchase these securities. This supports our stance and belief in the four year cycle. The increasing liquidity resulting from debt refinancing can drive demand for alternative assets such as cryptocurrencies. The entry of institutional investors into the crypto market has led to increased correlation between crypto assets and traditional equities. Studies from the IMF show that the U.S. Federal Reserve tightening can reduce the "crypto factor" as they call it. The crypto factor is a component that explains a significant portion of crypto price variations.
5. Tokenization & the $30T Opportunity
J.P. Morgan's $30T tokenization forecast aligns with RWA sector growth(up 34% MoY). Key developments:
- Ripple's Strategic Moves: Acquiring Hidden Road (institutional crypto prime broker) and partnering with Circle positions XRP as a bridge asset for cross-border tokenized settlements.
- Institutional Adoption: BlackRock's BUIDL fund (tokenized treasuries) hit $12B AUM in Q1, signaling demand for blockchain-based yield.
- ISO 20022 Assets: XRP, XLM, HBAR, XDC, QNT, and ALGO (ISO-compliant protocols) are gaining traction with central banks, with 82% of SWIFT transactions expected to integrate ISO standards by 2026. These assets remain among our top picks given their support by enterprise partners and major institutions as well as their real-world use cases in payments and tokenized finance. We are at the front of a major adoption wave. The likes of BlackRock, Fidelity, JPMorgan and many other institutional giants are currently stacking up on these assets, while simultaneously getting the best price after scaring retail investors out. We must remind you that these entities control the major news conglomerates as well. They will release news and get the masses in when they are finally positioned to their satisfaction so they can make money off of them.
ISO 20022 is a universal standard for financial messaging, designed to streamline electronic data exchange between institutions. It replaces fragmented protocols with a unified language (XML) to enhance interoperability, reduce errors, and enable richer transaction data. Some key features include:
- Structured Data: Supports detailed metadata, improving transparency for compliance and fraud detection.
- Global Adoption: Over 70% of financial institutions, including SWIFT, FedNow, and major banks like HSBC and JPMorgan, will adopt ISO 20022 by the end of 2025.
- Regulatory Alignment: Facilitates compliance with anti-money laundering and sanctions screening by reducing false positives by 25-30%.
For cryptocurrencies, ISO 20022 compliance ensures seamless integration with legacy financial systems, unlocking institutional adoption and cross-border utility. We will highlight some of our favorite ISO 20022 Compliant Digital Assets:
- XRP: Ripple's XRP acts as a bridge currency for instant cross-border settlements, leveraging ISO 20022 to integrate with SWIFT and central banks. Our investment thesis is based on Ripple's 300+ partnerships with financial institutions. Including Bank of America and Santander, position XRP as a liquidity tool for global FX markets. Ripple's membership in the ISO 20022 Standards Body further solidifies its regulatory alignment.
- Hedera Hashgraph (HBAR): HBAR is an enterprise-grade DAG ledger for high-throughput applications like CBDCs or supply chain tracking. It is an energy efficient consensus that can conduct 10,000 transactions per second. Our investment thesis is founded on companies like Google, IBM, Deutsche Telekom among many others being on their governing council as well as its ISO compliance making HBAR a top choice for institutional DeFi and tokenization.
- Algorand (ALGO): Algorand is a pure proof-of-stake blockchain focusing on scalability and carbon neutrality with near-zero fees. Our investment thesis is founded on ISO integration supporting Algorand's $12B BUIDL fund (tokenized treasuries) and partnerships with central banks for CBDC trials.
ISO 20022 assets are some of our top strategic investments for several reasons:
- Institutional Adoption Accelerating: There are many regulatory tailwinds, as the U.S. GENIUS Act mandates stablecoin issuers to 1:1 reserves, with $1T in T-bills projected for stablecoin collateral by 2028. ISO-compliant chains like XDC and Stellar are primed to absorb this liquidity. There is extensive bank integration as JPMorgan, Deutsche Bank, and 27% of global banks now process crypto transactions via ISO 20022 rails, reducing settlement times from days to seconds.
- Tokenization Megatrend: There is insane market growth as J.P. Morgan forecasts a $30T tokenization market by 2030, driven by ISO-compliant platforms like Quant and Hedera. There are many use cases for real-world assets (RWAs) such as real estate, bonds, and invoices are being tokenized on Algorand and XDC, yielding 8-12% APY for investors. The current tokenization market sits at a mere $6B market cap, 99% of the assets currently tokenized are treasury bonds, there is a huge influx of opportunity and money to flow into these assets.
It is important to recognize the current regulatory uncertainty as the SEC Chair Paul Atkins focuses on crypto compliance, leading to theoretical pressure on non-ISO chains like Bitcoin, favoring standardized assets. This uncertainty and integration complexity seen for legacy systems at mid-market banks indicates to us that it is the perfect time to position ourselves within this area while the framework is being set. ISO 20022-compliant assets represent the convergence of crypto innovation and traditional finance infrastructure. At PULP Research, we prioritize these assets, specifically XRP, HBAR, XDC and ALGO for their institutional traction, regulatory alignment and role in the incoming tokenization wave. As SWIFT completes its ISO migration by November 2025, these assets are poised to dominate the next phase of global finance.
6. Regulatory Shifts: Banks, SEC, & Stablecoins
- Banking Sector: The FDIC/Fed withdrew restrictive crypto guidance, allowing banks to custody digital assets without prior approval—a $450B incremental liquidity opportunity.
- JPMorgan now holds 3.2% of its reserves in BTC, per insider leaks.
- SEC's New Era: Chair Paul Atkins prioritized crypto, dismissing adversarial enforcement in favor of clear rules. The Crypto Task Force aims to finalize exchange/token registration frameworks by Q3 2025. After several years of unfavorable legislation under the Biden administration, we see hope with Trump and his administration embracing and using the digital asset and blockchain technologies to support the American dollar and infrastructure.
- Stablecoin Legislation: Bipartisan support for the GENIUS Act suggests formal stablecoin laws by August 2025, unlocking institutional participation.
7. The Dual Flywheel: Stablecoins + Tokenization
- Stablecoins provide liquidity for tokenized RWAs (real estate, bonds).
- Tokenization drives demand for stablecoins as settlement rails.
- This loop could amplify crypto's market cap by 3.2x by 2026, per PULP models.
The twin flywheels drive tokenization adoption. Tokenization is the process of converting real-world assets into blockchain-based digital tokens. The industry is accelerating rapidly. The two reinforcing flywheels fueling this market's growth are liquidity and client adoption. Together, they create a feedback loop pushing tokenization into the financial mainstream. The B2B flywheel drives liquidity where corporations and financial institutions like banks and fintechs play a central role. They benefit from real-time transactions, faster time to market, lower costs and intermediaries. As onboarding and KYC processes become more seamless worldwide, tokenized products cale across industries and asset classes. This creates a larger, global client base and feeds back into even greater liquidity.
The B2C flywheel is scaling client adoption. On the consumer side, individual investors are drawn in by fractional ownership, privacy, security and better storage solutions, improved UX and guidance. As trust and investment value grow, so does the wealth of token holders, which in turn drives further demand and adoption. The tipping point here becomes awareness and accessibility. These flywheels converge at global awareness and demand. We believe that once tokenization crosses an awareness threshold, at about 10-15% of the population, it reaches a tipping point. We predict it will expand regional adoption, asset coverage, and institutional legitimacy, leading to broader regulatory acceptance. The bottom line here is that tokenization is not a linear trend. Along with everything else in the crypto markets, it is exponential. Once these flywheels are in motion, they reinforce each other. Expect accelerating adoption across both institutional and retail layers, with deeper liquidity and broader asset inclusion.
Conclusion: On the Cusp of Mainstream Adoption
Macro liquidity, regulatory clarity, and debt dynamics are converging to accelerate crypto's institutionalization. PULP Research's positioning reflects:
- Overweight: BTC (macro hedge), XRP (ISO 20022 leader), ONDO (RWA growth).
- Themes: Stablecoin legislation, bank adoption, and AI-driven quant strategies.
- "The institutions aren't coming—they're already here."
Final Thoughts
At PULP Research, we analyze crypto markets through the lens of institutional capital by focusing on trends, resilience, and strategic positioning rather than short-term noise. Retail traders react; institutions anticipate. This distinction isn't just important, it's the edge that defines long-term success in digital assets.
Recent quarters have reaffirmed two critical truths:
- Macro drives crypto. Liquidity cycles, rate policy, and regulatory clarity remain the dominant forces.
- The long-term trajectory is upward. Despite volatility, institutional adoption, infrastructure maturity, and regulatory progress continue to anchor the market's structural bullish case.
In Q1, we saw this play out clearly. Institutions accumulated during pullbacks, regulators advanced pivotal frameworks (MiCA, spot ETFs), and blockchain throughput hit record highs. This is the foundation we align with, not the emotional swings that retail often misinterprets as signals.
Q2 Outlook: Strategic Patience Wins
Q2 may test conviction. Markets could stall or correct, liquidity might tighten, and narratives will shift. But history shows: these are the periods when institutions build positions, not capitulate. At PULP, we mirror this discipline—preparing for inflection points rather than chasing them.
When the turn comes, crypto moves fast. The time to position is now, not when headlines confirm the trend. Our focus remains on:
- Macro liquidity shifts (Fed policy, Treasury demand, DXY weakness)
- On-chain accumulation patterns (exchange outflows, miner behavior)
- Institutional activity (ETF flows, hedge fund positioning)
- Institutional Adoption (Tokenization)
- Legislative Regulation trends (Stablecoin, banking)
The PULP Advantage
By adhering to these principles, combined with our proprietary quantitative frameworks, we avoid the traps that ensnare retail: overtrading, narrative chasing, and mistaking noise for opportunity. Winners in this market think like institutions: patient, prepared, and positioned ahead of the crowd.
This is how we navigate uncertainty. Not as observers, but as strategists.
Disclaimer: This is not financial advice. Do your own research.
Our research strives to motivate others to learn about blockchain technology and the digital asset sector. All the best - PULP